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The iPod Touch (stylized, trademarked, and marketed as iPod touch) is a portable media player, personal digital assistant, and Wi-Fi mobile platform designed and marketed by Apple Inc. The product was launched on September 5, 2007, at an event called The Beat Goes On. The iPod Touch adds the multi-touch graphical user interface to the iPod line. It is the first iPod with wireless access to the iTunes Store, and also has access to Apple's AppThe new iPod touch works with the new iTunes 8 Genius feature, allowing customers to automatically create playlists while on the go. Users can preview the playlist Genius creates, refresh the list to choose different songs and save Genius playlists to enjoy again later.The new iPod touch also features built-in Nike + iPod support making it an incredible workout companion. Users simply place the optional Nike + iPod sensor ($19 US) in their Nike + shoe to seamlessly connect with the new iPod touch to track miles run or sync with the latest generation gym equipment